Planning, strategy and content creation for commercial use: social, website and paid media campaigns. In-house photography production, from brief to delivery.
- 01
BRIEF & PLANNING
- 02
ORGANISATION
- 03
THE SHOOT
- 04
POST-PRODUCTION
01 · BRIEF & PLANNING
BEFORE ANY CAMERA COMES OUT
Between one and three meetings before shooting. Sometimes the client arrives with the concept and script already written, sometimes the creative direction is ours; either way the same thing is needed: understanding what is being sold, where it will be published and what format each place asks for. The shoot plan comes out of that, not the other way round. A day at sea off Barcelona, aboard an Aquila, with the boat both at anchor and under way.
02 · ORGANISATION
EVERYTHING DECIDED BEFOREHAND
Locations, script, permits, models and schedule. On the shoot day nothing gets decided: it gets executed. That is what makes it possible to come back with everything planned in a single day.
03 · THE SHOOT
THE WHOLE SESSION IN ONE DAY
Three points of view on the same day: camera on board, underwater housing in the water and drone from the air. Everything is covered in a single day, with the same light and the same people in front of the camera. That is what makes the photos match and lets them run as one series.
04 · POST-PRODUCTION
DELIVERED IN EACH PLACE'S FORMAT
Selection, editing and colour. The same day yields the horizontal cut for the site and paid media and the vertical one for social: each photo is built for where it goes, not the same one cropped twice.