Backery Studio

MARKETING · BRANDING · COMMUNICATION · B2C & B2B

WESHOOT.WESCALE.

We make your brand, your product or your service understood, noticed and better sold. We work with small and mid-sized businesses that want to scale without building a marketing team in-house, and with those who need to open channel and recruit distributors. From visual strategy to production and acquisition, under a single team direction.

Two ways in

THE WHOLE THING, OR JUST THE MISSING PIECE

FULL PROJECT / SALES ENGINE

We are your marketing team without you having to build one. We define the positioning, produce every visual asset and run the acquisition to scale your sales. And if you sell through a channel, we build your distributors' sales kit too.

360° PARTNERSHIP

01New brand or re-brand
02Product or service launch
03Scaling sales
04No in-house team needed
05Monthly retainer

See a full project: Luxpiedra

ONE-OFF PROJECTS / KEY PIECES

You come in only where you need us. If you already have a team or a strategy, we solve the missing piece (a campaign shoot, a product catalogue or paid media acquisition) with no strings attached. The fast way to see how we work.

01Campaign shoot
02Product campaign
03Re-branding only
04Catalogue redesign
05Social media management
06Paid media
07Post-production

See a one-off project: VISTA

STRATEGY & POSITIONING

Before shooting anything, we define what you sell and why they will choose you. We clarify the value proposition for your end customer and, if you sell through others, for your distributors too. Without this, content is just pretty noise.

01Positioning
02Brand narrative
03Sales argument
04Tone & language
05B2C and B2B audiences
06Communication plan

Outcome

Stops budget being burned on aimless content and defines exactly why they will buy from you and not your competitor.

IDENTITY & SALES MATERIAL

We give visual form to your proposition: brand identity, logo, typography and palette. And everything that follows: catalogues, sales decks and kits. We do not make one-off pieces: we build your business's whole visual ecosystem, so the website, the catalogue and the ad look like the same company.

01Logo & brand mark
02Product catalogue
03Sales decks
04Sales kit
05Palette & typography
06Visual ecosystem
07Guidelines

Outcome

Raises the perceived value of your product or service so you can justify a higher price.

PLANNING & SHOOTING

We handle end-to-end production: brand campaign, product video, lifestyle photography or your service in action. Locations, crew, shooting plan and execution. We produce the pieces your campaigns and your sales team actually need.

01Creative direction
02Brand campaign
03Product video
04Lifestyle photography
05Service in action
06Locations & crew
07On-location production

Outcome

Editorial-grade visual content that builds instant authority and removes the buyer's doubt.

POST-PRODUCTION & ADAPTATION

We turn raw footage into sales assets. Editing, colour grading, retouching and motion. And each piece adapted to the format where it will land: a vertical reel, a website hero and a trade-fair film are not the same thing.

01Editing
02Colour grading
03Photo retouching
04Motion graphics
05Format adaptation
06Corporate video

Outcome

Native pieces tuned to how each platform is actually consumed (Reels, web, ads) to maximise retention.

DISTRIBUTION & ACQUISITION

We put the content in front of whoever makes the buying decision. We publish it where it belongs (social, web and email) and push it with paid campaigns aimed at direct sales, or at generating qualified leads if your sales cycle is longer. And if you sell through a channel, we prepare the material your distributor needs to sell on your behalf.

01Social media management
02Content calendar
03Website copy
04Email marketing
05Meta Ads
06Google Ads
07Lead generation
08Sales material for distributors

Outcome

We put the right content in front of an audience with real buying intent, turning impressions into leads and sales.

MEASURE & ADJUST

With paid campaigns running, measuring stops being optional. We look at what moves and what doesn't, shift budget to what works and report it plainly: what went well, what didn't and what we change next month.

01Monthly reports
02Analytics
03Campaign optimisation
04A/B testing

Outcome

Full control of ROI. We analyse which creatives and channels convert, scale what produces margin and cut what does not, with no detours.

Selected cases

OUR WORK

VISTA GLASSES

Kickstarter launch campaign

OZONE KITES & WINGS

Five years running the marketing of a global brand

LUXPIEDRA

360 project: brand from scratch, ecommerce and communication

JETWAVE

Photo and video production for social, web and paid

BEIERSDORF

Corporate content on the plant floor, for internal and global use

WAYDOO SPAIN

Photo and video production for social, web and paid

LIDIA SÁNCHEZ WELLNESS HOUSE

Content creation for Wellness House

VELA

Photo production for social, web and paid

MANERA

Coming soon

PELICAN

Coming soon

BIKE PROJECTS

Coming soon